Purposeful branding is your secret weapon to completing sales. Your first impression to your potential customer base is your opportunity to communicate your brand ethos and why you exist.

The most memorable businesses evoke emotion and connection through design while inviting their viewers to become part of something, whether it is a community or a movement, through innovative typography, imagery, copy, and color matching.

Today, our experts at Up in a Day™ will show you how to leave an everlasting impression through your most powerful digital asset, your website.

1. Design and layout

We are huge believers in beautiful, clean, and easy-to-navigate web design. Don’t be afraid to leave lots of white space so that the CTA’s you strategically place pop out to your viewer.

2. Color

Color is the visual language of emotion. Subdued tones used with pops of color such as light tan or a cool or warm light gray with a red-orange, navy, or turquoise can create a clean yet modern feel to any brand. Play around, or even better, take a look at a color theory wheel for more creative ideas on how to evoke the emotion you’re trying to produce in your site.

3. Visuals

Subtle animations, unique, simple, whimsical, elegant illustrations or beautiful high-res photography representing your brand are all great choices to help convey a story throughout your page.

4. Fonts matter

Choose beautiful, easy-to-read, web-friendly fonts and typography to make your words pop. You can be yourself without choosing overtly confusing typefaces. Remember, simple is good. Let your product or service speak for itself.

Design can be tricky and overwhelming at times, but this is why WE exist.

Schedule a Cosultation with us here.