1. What problem do you solve for your customers?

People want to connect to your brand's story in a meaningful way. Rather than telling them the solution up front, use the biggest problem your target market has and place that as your header at the top of the page. Below that explain your product/service solution.

2. What will their life look like after they buy your product or service?

Here is where you put their mind at ease. Use bullet points that offer your solution and how they will benefit. 

3. What consequences does your product help customers avoid?

What is the cost if your customer doesn't do business with you? What does their life look like?

4. What does somebody need to do to buy your product? Call today? Buy now?

How it works, next steps, and a clear concise CTA. Stay away from Learn more and give them an easy solution because at this point, they're already sold and ready to do business with you. Buy now, sign up now, call us today.

5. Do you have high quality brand assets?

Last but not least, show compelling, high resolution photos of your product or satisfied people using your service. Explaining your service and how it benefits your customer through the use of percentages and / or infographics is another compelling way to convert leads into customers.