We recently hosted a week of live webinars for small business owners on LinkedIn. The main purpose was to provide solopreneurs and small business owners with the necessary information about recent trends in web design, the best platforms to use for your business, how to enhance your credibility by having a professional website, and tips to improve your current marketing strategy.

Notice we used high-converting website designs from our portfolio in our slides to show you real examples of all these concepts and topics we prepared for you. 

In case you missed them, here’s a recap and some takeaways from our webinars ↓

Future Trends in Web Design: Staying Ahead of the Curve

Webinar live on April 16th | By Marlyng Perez, Marketing Coordinator at Up in a Day | Watch Recording →

Key takeaways:

We dive into the importance of having a modern and up-to-date business website and the new trends in web design.

• We mention some timeless trends in web design including minimalism, responsiveness, and the use of layers for dynamism.

• Also, we encourage to implement other design elements such as bold typography, vibrant colors, and micro-interactions to make the website more engaging.

• We provide examples of how at Up in a Day we use graphics to support imagery and copy, while still allowing the focus to remain on the most important parts of a website, such as headers and calls to action.

• Other futuristic design trends discuss were including text-centric designs, nostalgic elements, hyperreality, and the use of chatbots with AI.

Squarespace Vs. Wordpress: Why Squarespace is the Smarter Choice for your Small Business

Webinar live on April 17th | By JP, Project Manager at Up in a Day | Watch Recording →

Key takeaways:

All of Up in a Day's websites are built using Squarespace. In this webinar, we explain why Squarespace is more suitable than WordPress for small businesses.

• To start, Squarespace simplifies the process of building a website with its user-friendly interface, ease of use, and lack of coding requirements.

• Our Project Manager shares his personal experience of finding WordPress overwhelming and time-consuming, with its numerous options and complex menus.

• Squarespace offers a more affordable solution for small businesses looking to refresh their website design, as it provides everything in one place with one subscription, including SSL certificates and SEO configurations.

• More importantly, once your website is designed by us, the platform's simplified layout allows you to make changes quickly and easily, making it an efficient and effective way for small businesses to establish a strong online presence.

4 Tips to Establish Credibility with a Professional Website for Service-Based Businesses

Webinar live on April 18th | By Marlyng Perez, Marketing Coordinator at Up in a Day | Watch Recording →

Key takeaways:

In this webinar, we cover tips for establishing credibility with a professional website for service-based businesses. We emphasize the importance of having a website that looks current and trustworthy, with clear messaging about the business's value proposition.

• We speak about the importance of using professional design, graphics, and the company’s branding on the website.

• The use of testimonials or case studies in a dedicated page or section on the site.

• Creating high-quality content on the blogs and including resources for visitors like a knowledge hub to build credibility.

• We also recommend providing interactive contact options to engage with potential clients, whether using a contact form or a chatbox.

5 Reasons Why Your Marketing Strategy Isn’t Converting, and how you can fix it

Webinar live on April 19th | By JP, Project Manager at Up in a Day | Watch Recording →

Key takeaways:

We dive into the different reasons why your marketing strategy isn’t converting and provide tips on how you can start solving them.

• We start by identifying issues such as speaking to the wrong target audience, a lack of clarity regarding the value being offered, and ignoring the consumer experience.

• To address these issues, we suggest collecting data on customers, conducting market segmentation, leveraging customer feedback, analyzing competitor data, and creating buyer personas.

• We also emphasize the importance of providing specific and convincing information, optimizing call-to-action buttons, and gathering data and insights to understand customer interactions.

• This webinar concludes by emphasizing the importance of data tracking and analysis to avoid wasting resources and damaging the reputation of your business.