W O R K W I T H L I N D Y
Clear strategy for what comes next.
Clear strategy for what comes next.
POSITIONING / MESSAGING / MARKETING / DIGITAL PRESENCE
Work directly with Lindy to strengthen how your business is positioned, communicated, marketed, and presented to the people you want to reach.
Whether you’re growing, repositioning, launching something new, or deciding where to invest your marketing resources, we’ll evaluate the opportunities in front of you and determine where your time, money, and attention will have the greatest impact.
Sometimes you’re too close to the business to see what the market sees.
You know your company, your product, and your industry. You’re ready to grow, but you may not know where to focus your marketing, which channels to invest in, where your audience is, or what will actually move the business forward.
Your website, messaging, and social media may not align with the level of business you’ve built or the quality of the service you provide.
Lindy looks at your business from the outside in: how you’re positioned, what you’re communicating, who you’re trying to reach, and whether your marketing is actively supporting your business goals and producing measurable results.
“If you’re here, there’s likely a specific friction point standing between where your business is today and where you want it to go. My role is to help you identify it, make the right decisions, and move forward.”
H O W W E W O R K T O G E T H E R
Strategy tied to where your business is going.
We start with the business: what’s happening now, where you want to go, and what’s standing in the way.
Then we determine where to focus.
✓ Clear conversations to understand the business and the opportunity
✓ Priorities based on what can make the greatest impact
✓ Direct recommendations on what to do next
✓ Ongoing advisory as the business evolves
POSITIONING + MESSAGING
Make it immediately clear why your business matters.
Clarify your positioning, audience, value proposition, and messaging so the right people understand what you offer and why they should care.
MARKETING + GROWTH
Know where to put your time and money.
Determine which audiences, channels, and opportunities deserve your attention based on where the business is going.
WEBSITE + DIGITAL PRESENCE
Make sure your digital presence supports the business you’ve built.
Evaluate your website, search visibility, messaging, user experience, and conversion paths against your business goals.
GO-TO-MARKET + NEW INITIATIVES
Know how you’re taking it to market before you spend money doing it.
Work through the audience, positioning, messaging, channels, and priorities behind a new company, product, service, or market.
W H O T H I S I S F O R
For leaders with a business decision to make.
You may need an experienced outside perspective before investing more time, money, or resources in the wrong direction.
Growing or Repositioning
The business has changed. Your positioning, marketing, or digital presence needs to catch up.
Launching Something New
You have a new company, product, service, division, or market opportunity and need to determine how to position it and take it to market.
Something Isn’t Producing the Results You Expect
The business is strong, but the website, messaging, marketing, or customer journey isn’t generating the response it should.
A B O U T L I N D Y N O W A K
Experience that informs how this work gets done.
Before founding Up in a Day™, Lindy built her career at the intersection of product, user experience, and revenue-driven marketing.
She started in product design, working on information architecture at L'Oréal designing and structuring how information is presented on product labels, marketing materials and print/digital advertising campaigns.
That experience carried into digital where she went on to lead marketing and sales strategy across major media brands including Bon Appétit Magazine, Entertainment Weekly/People Magazine, and Women's Health Magazine.
Over time, her work has centered on one thing: helping businesses present themselves in a way that drives action and contributes directly to revenue.
Today, through Up in a Day and her advisory work, she applies that experience to companies that need their websites to do more than be a confirmation or business card.
This is not theoretical UX.
It is applied thinking based on how people actually engage, how businesses actually sell, and what it takes to move someone through a website from interest to action.
Lindy is an active voice in the entrepreneurial community, frequently sharing her insights on topics such as website design, marketing, and small business growth. She has been featured in various publications and podcasts, including Authority Magazine, Shoutout Miami, Voyage Miami, and over 30 business-based podcasts.
Making the next move count.
As your business grows, the decisions around positioning, marketing, and where to invest become increasingly important.
Lindy brings an experienced outside perspective to help you evaluate the opportunities in front of you, determine where your attention will have the greatest impact, and make decisions that support where you want the business to go.
Her role is to understand the business, ask the right questions, and give you the strategic direction to move forward with confidence.
“You cannot measure what you do not know.”
– Warren Buffett