Keywords are essential for generating traffic from search engines. And in today's digital world, there is nothing more valuable than quality content and the language you use to drive customers to your brand. SEO goes far beyond using the right words. Your range must be realistic, as well as dynamic. Today, we'll go over simple ways to create successful SEO and the different keywords so your digital marketing won't have to race the internet waves as hard as your competitors.

SEO 101

As you create the copy for your site, include words and phrases that match people's search terms to find businesses like yours. These keywords help search engines see your site as relevant to the people looking for those search terms. Search engines usually prioritize the following content within your site in this order: 

• Site title

• SEO titles

• Page titles

• Blog post titles

• Headings

At Up In a Day™, we use Squarespace to build our customer's websites not only because of its user-friendly backend but also for its many built-in features that optimize your site for search engines. Remember, the words you use in your site content impact how easily people can find you online.

Using keywords strategically helps search engines see your site as relevant to the people looking for those search terms. 

Below is our list of suggested questions to answer with your internal team to help your brainstorming process and support you in creating a list of keywords people might be searching for to find sites like yours:

1. Who is your target audience? 

2. What sets you apart from your competitors? 

3. What synonyms of your keywords can you utilize? For example: Miami photographer and Miami photography are two different keywords.

4. What other words, does Google autofill? Open Google, type in your keywords and see what Google auto-fills for you. This exercise will give you an idea of what people are searching.

5. Type the words you've come up with in Google and see what else pops up.

6. If your business doesn't rank well when you search by its name, you should consider prioritizing that as a keyword.

7. Google your competitors and see how they show up in search

Once you create your list, prioritize your keywords. Which ones are broad enough that people will search for them and specific to what you offer to rank on the first page of search results potentially? And as always, make sure they are relevant to your site.

Bonus Tip: If you have an existing site, you can use Google Search Console to see how you rank and what keywords prompt your business to appear in search. Use Google Search Console search.google.com to identify which search words within your website come up. Go to performance on the left-hand side and scroll down to Queries. Here, you'll see what keywords are searched for within your product/service. Another tip is to inspect your page and ask Google to index it for errors. 

Don't let this overwhelm you. We are here to help you and your company establish a solid online presence. Schedule a consultation to find out how we can help you in this journey.