Top 5 Reasons Small Businesses Need a Website in 2024
As a small business owner, having an optimized online presence through your own professionally-designed website is essential to remain competitive in today's digital landscape. While you may have succeeded so far using traditional marketing techniques, a website is now, more than ever, a make-or-break investment.
Simply put, without a website you are invisible to a huge number of potential customers searching for your offerings each day via Google. That's why it's crucial for you to stop delaying the creation of your website as we approach 2024.
To give you an overview, here are 5 key reasons why having a website is vital for your small business:
1. Boost Credibility & Trust
A professional website is key for establishing legitimacy and confidence with modern buyers. Recent surveys show over 79% of customers agree that a business with a well-designed website is more credible than a business with just a social media page which is why an optimized site proves you are the real deal to potential clients.
2. Drive Leads with 24/7 Accessibility
A website provides prospects with round-the-clock access to explore your business before contacting you. Conversely, local reach is restricted to business hours only. Additionally, more than 22% of consumers check out websites before actually buying. By having a website, you can make sure that you don't miss out on this critical research stage.
3. Increase Organic Reach Through SEO
SEO allows you to appear at the top of search engines when prospects look for your products/services online. It involves optimizing various elements of your website like metadata, blogging, copy, and page speed to improve your search engine rankings and visibility. By using SEO, you can tap into the intent of buyers who are actively looking for what you offer and get your website in front of them.
4. Achieve Lower Costs than Other Channels
Investing in a website requires an initial cost, but it can drive traffic and leads at a lower ongoing cost compared to paid ads. Moreover, a website can continue to generate benefits for years with minimal maintenance expenses. Therefore, it is a very cost-effective marketing strategy.
5. Own the Buyer Journey from Start to Finish
A website empowers you to guide the messaging and brand experience throughout the customer journey, fostering direct relationships and advocacy on your terms rather than relying on external platforms.
Let us help you boost your credibility, drive leads, increase organic reach, and own your buyer journey from start to finish in 2024 with a professionally designed website built in just one day.