The Top 6 Mistakes Small Businesses Make on Their Websites
We all have to start somewhere, and unfortunately, setting up your business website doesn’t come without a trial and error. In the age of technology, the internet has taken over and deeply influenced how we shop. As Instagram Shopping, Facebook Marketplace, and the like have arrived, over 70% of sales happen at the palm of our hands.
In 2021, less than 64% of small businesses have an established online presence and a website, even less. But, the most credible and profitable companies put time, money, and effort into their most affordable digital marketing engine (their website) and avoid these six most common mistakes to boost organic traffic and sales.
Here are some tips that will help turn your businesses’ most affordable marketing tool into a sales machine.
1. You’re making it *visually* complicated
Your slideshow is too fast, too busy, or the text gets lost in the ethers of your digital marketing.
Up in a Day Team Tip: Keep it simple and straightforward. A one header image that reflects you, your product, or your customer is all you need.
2. It’s way too word-y
You don’t need to talk too much to get your point across.
Remember, less is more!
Up in a Day Team Tip: Make sure your copy (text) is short, concise, and legible, especially if it’s displayed on top of the header image.
3. Your call-to-action buttons are unclear
In this case, you want to be assertive and direct. Think of a black and white world; you want your message to come across in the most transparent form possible. People come to your site looking for answers but at the same time have minimal attention spans.
Up in a Day Team Tip: Help them choose, tell them what to do. Use messaging like: Buy Now or Sign Up instead of Learn More. You want to leave no middle ground and be direct.
4. Your call to action buttons are not repeating down the page
Your potential customer is scrolling through your website because they are enticed and interested in learning more. If you leave your only opportunity at the top, chances are, they won’t remember, get confused, and leave feeling frustrated. And just like that, poof! They’re gone.
Up in a Day Team Tip: Help them choose you by letting them convert as high up as the header and let those who need more info have accessible places to click the CTA button.
5. Your language is unclear
Cutesy, lyrical language is fun and maybe a part of your brand. Still, if you’re not clear on your messaging, you’ll quickly confuse and, perhaps even worse, lack brand trust because your customer can’t get a clear understanding of what you’re offering.
Up in a Day Team Tip: Your brand voice is essential and makes you stand out but make sure to keep your messaging short, direct, and straightforward.
6. The site tells your story instead of solving the customer’s issues
We get it! Your story is essential, but that is why your site should have an “about” page. Your website is your marketing tool, and its purpose is to generate sales and to generate sales, you need to solve your customers’ problems.
Up in a Day Team Tip: Put yourself in their shoes. Speak to your customer’s issues, how you solve their problems, and the value proposition you offer, followed by the benefits listed out. And of course, don’t forget the CTA buttons down the page.
