Transforming a Contractor’s Website from Cluttered to Lead Generating
When Kingdom Roofing’s website was cluttered, outdated, and failing to convert visitors into customers, they knew it was time for a complete transformation. They needed a new website for their roofing and remodeling company that would make an immediate impact and reflect the quality of their work.
The new website positions Kingdom Roofing as a premium contractor in the competitive Dallas-Fort Worth market. With a clean, modern design and strategic conversion elements, the site now serves as a 24/7 sales tool that builds trust and generates qualified leads. This proves that strategic web design can transform how roofing companies and remodeling contractors present themselves online.
The Challenge
Kingdom Roofing came to us with a clear vision: showcase their relationship-driven roofing and remodeling company in a way that stands apart in the contractor space.
They needed a website that would communicate their unique approach (Roofing, renovations, and exteriors in the Dallas-Fort Worth area) while establishing credibility and trust with potential clients from the very first visit.
For roofing companies and remodeling contractors, your website is often the first handshake with prospective customers. It needs to convey professionalism, expertise, and reliability all at once.
Our Design Approach
We built our client’s website with several key elements designed to convert visitors into engaged prospects:
Clean, Professional Design: The website features a sophisticated color palette with deep teal, navy blues, and warm earth tones that convey both trust and quality craftsmanship. The design is modern without being trendy, ensuring the site will remain fresh for years to come.
High-Impact Hero Section: We created a compelling hero section with professional project photography and clear messaging that immediately communicates their value proposition: quality roofing and remodeling services built to last.
Strategic Service Organization: The website breaks down their offerings into clear categories. Each service area features professional photography and visible call to action buttons.
Trust-Building Elements: We incorporated client testimonials, industry certifications, Google 5-star ratings, and a transparent “How We Work” process section to build immediate credibility.
Strategic Call to Action Buttons: Every section features prominent “Call Us” and “Email Us” buttons that make it easy for prospects to take the next step.
Mobile Optimization: With more than 60% of searches for roofing companies happening on mobile devices, we ensured the website looks stunning and functions flawlessly on smartphones and tablets.
Skimmable Copy and Intuitive Layout: The website highlights four key benefits of working with them, this way visitors can quickly understand the firm’s value proposition without wading through walls of text; and the navigation is clean and intuitive, with clear categories.
Insurance Claim Support: Recognizing a common pain point for homeowners dealing with roof damage, we created a dedicated section explaining how our client assists with insurance claims, positioning them as helpful partners, not just contractors.
Before
Cluttered and Outdated
After
Clean, Professional, and Conversion Focused
The Results
The transformation of our client’s contractor’s website demonstrates what’s possible when design, functionality, and strategy come together:
Professional, modern website that reflects the quality of their roofing and remodeling work
Clear service organization that makes it easy for visitors to understand their offerings
Strategic trust elements (testimonials, certifications, transparent processes) that build confidence
Mobile-responsive design that looks perfect on all devices
Conversion-optimized layout with visible calls-to-action throughout
These improvements show that combining a well-designed contractor’s website with strategic positioning can deliver immediate impact. The website didn’t just get a fresh coat of paint, it became a powerful marketing asset that works 24/7 to attract qualified leads and convert them into customers.
For roofing companies and remodeling contractors competing in markets like Dallas-Fort Worth, having a professional website isn’t optional, it’s essential. Our client now has a digital presence that matches the quality of their craftsmanship.
Ready to Launch Your Contractor’s Website?
Whether you’re refreshing your roofing company’s online presence or building your first contractor’s website, your digital platform should attract and convert ideal customers.
At Up in a Day, we specialize in creating high-converting websites for roofing companies, remodeling contractors, and construction businesses. Our process ensures you get a professional, branded website that’s ready to generate leads from day one.
Want results like Kingdom Roofing? Let’s talk about your website project.
