Get Your Coaching Website Found on ChatGPT, Google AI Search, and Other AI Platforms

Spark Your Creativity
Written By Lindy Nowak

Your ideal clients are actively searching for someone who offers your services, but they’re not finding you.

Why? Because your business might not be showing up where they’re actually looking today: places like ChatGPT or Perplexity.

Your potential clients aren't only Googling for your services, they're asking ChatGPT: "Can you recommend a business coach who specializes in leadership development for my commercial development company? We are a team of 10. I have three managers that need training so that my company can bring on more clients and grow outside of the Phoenix area."

Online visibility has transformed, potential clients are now having conversations with AI. And if your website isn't optimized to get recommended by these AI-search engines, you're completely invisible to them.

Why This Matters for Coaches and Consultants

Unlike product-based businesses, coaches and consultants sell transformation. Your clients are looking for the right fit.

This is exactly where AI search excels.

When someone asks ChatGPT, Perplexity, or Gemini for a recommendation, they describe their specific situation, challenges, and the type of help they need. The AI then recommends professionals who clearly communicate their expertise and specialization.

Here’s what that means for you:

If your website says “I help entrepreneurs succeed,” AI has no reason to recommend you over thousands of other coaches.

If your website says “I help female founders in tech navigate their first venture capital raise,” AI can match you to exactly the right people.

The coaches and consultants who win in this new landscape are the ones who clearly articulate who they serve and how they help.

The GEO Mindset Shift

We’ve moved from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization). Your goal isn’t just to rank, it’s to be referenced.

Here’s the difference:

SEO thinking: “How do I rank for ‘business coach’?”

GEO thinking: “When someone describes their exact problem to AI, will my website be clear enough that AI recommends me?”

What AI Is Looking For

1. Clarity Over Cleverness

AI doesn’t care about your clever tagline, it cares about understanding exactly what you do.

Instead of: “Empowering leaders to unlock their full potential”

Write: “I help mid-level managers in healthcare transition into executive leadership roles.”

The second one gets recommended by AI, the first one gets ignored.

2. Content That Answers Real Questions

Your potential clients are asking AI real, specific questions:

  • “How do I know if I need a business coach or a consultant?”

  • “What should I look for in a financial advisor for small businesses?”

  • “How long does executive coaching typically take?”

If your website answers these questions in clear, helpful language, AI will recommend you. If it doesn’t, someone else gets that recommendation.

3. Demonstrated Expertise and Trust

AI looks for proof: specific testimonials, case studies, published content, interviews, certifications, years of experience.

A website that says “I’m the best coach” won’t get recommended.
A website that shows “I’ve helped 50+ clients achieve [specific outcome]” will.

Tips For a Quick Website Audit

Clarity Check: Can someone quickly understand who you help and what you do?

Content Check: Does your website answer the kinds of questions your clients typically ask?

Trust Check: Do you clearly show why potential clients should trust you?

If you answered “no” to most of these, you’re leaving clients on the table.

Next Steps

 
Lindy Nowak https://upinaday.co
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