How a Consulting Firm Increased Traffic, Engagement, and Credibility After Their Website Redesign.

Nov 20

Check Out Their Before and After Transformation

Overview

When a consulting firm has been thriving for more than 25 years, you know they’re doing something right. But even the strongest businesses eventually hit a moment when their online presence stops reflecting the quality of the work they deliver.

That’s exactly where One Page Solutions LLC found themselves. This boutique strategic planning firm serves organizations across the United States, helping Fortune 500 companies and nonprofits develop winning strategies. Their website, last redesigned in 2002, no longer aligned with their reputation, expertise, or the sophisticated audiences they serve.

They needed a modern digital presence that demonstrated credibility, clarity, and professionalism without slowing them down or pulling their team away from client work.

That’s where Up in a Day came in.

One Page Solutions came to us with three clear pain points:

1. A Website That Hadn't Been Updated Since 2002

Despite the firm’s strong track record of 150+ clients and over 1,000 strategic plans delivered, their digital presence felt outdated. It didn’t communicate the authority they had established over more than two decades.

2. Messaging and Navigation That Didn’t Speak to Their Audiences

They work with two very different groups: Fortune 500 corporations and nonprofit organizations nationwide. Their old website didn’t clearly guide either audience to the information they needed.

3. No Newsletter Designed

Like many long-standing firms, their growth had come primarily from referrals. But they lacked a simple, consistent way to stay top of mind with past clients and warm leads.

Our Solution: A Fast, Modern Website Redesign Built for Results

At Up in a Day, our process is built on three core values:

Ease: We handle every step, including design, structure, mobile optimization, and launch. Clients don’t get stuck in tech decisions or long timelines.

Speed: Websites are delivered in days, not months. For One Page Solutions, this meant they could modernize quickly without disrupting operations.

Quality: Custom messaging, professional design, and a strategic layout that speaks directly to our client’s ideal audience.

What We Delivered: A Clean, Credible, Modern Website

The redesign focused on:

Clear, straightforward navigation
Clean and approachable design
Messaging tailored to corporate and nonprofit decision-makers
Call to action buttons throughout the site to make it easy to contact One Page Solutions
A dedicated testimonials section to strengthen trust

Stephanie Meeks, Principal at One Page Solutions, described the website as “clean and professional, but also approachable, which was important because we serve both Fortune 500 companies and nonprofits.”

A Branded Email Newsletter Template

We built a newsletter design inside Mailchimp, allowing the team to easily send curated insights to their network of past clients, partners, and connections.

The content was positioned as “curated content for busy executives,” aligning perfectly with their expertise and the needs of time-pressed leaders.

The Results

After launching their redesigned website and first newsletter, One Page Solutions has seen significant improvement in their digital performance.

Increased website traffic
Higher engagement and better conversion
Strengthened credibility

Stephanie noted that in today’s digital landscape, “if you don't have a website, people wonder if you really exist.”

Now, visitors immediately understand who One Page Solutions serves, what they do, and why they’re trusted. This credibility boost is especially powerful for referral-based businesses.

Their newsletter also received strong engagement, and they’re already seeing new conversations, reengagement from past clients, traffic flowing back to the website, and expanded visibility through LinkedIn cross-promotion.

For a consulting firm, that kind of ongoing connection is invaluable.

Why This Matters for Other Small Business Owners

You don't need to be a Fortune 500 company to benefit from a modern website and simple, consistent communication. Any small business can achieve this with the right digital foundation:

A website that represents your true credibility
A professional newsletter to stay top of mind

And you don't need months or a huge budget to make it happen. That's the power of the Up in a Day process: ease, speed, and quality without the headache.