Is It Time for a Website Redesign? A Checklist for Construction and Real Estate Companies
Is your construction and development company or real estate’s website losing you valuable business?
Back in the day, a firm handshake and word-of-mouth were all you needed to build trust.
Today, your website is that first handshake. It’s the first impression potential clients have of your business—and if it doesn’t instantly convey credibility, it’s outdated, or it’s hard to navigate, they may walk away before you even get a chance to connect.
Here’s a checklist to help you identify key elements that should be present on your website. If it doesn’t have them, then it’s time for a revamp.
1. Looks like a professional and active business
Clean, professional design
Colors that reflect reliability
Images that showcase your best work
No flashy gimmicks—just solid presentation
Ask yourself:
Does your website look like it was created in the early 2000s?
Are the colors and design outdated?
Do your competitors’ websites look much more modern?
2. It needs to be mobile friendly
Works perfectly on smartphones
Readable text on mobile
Easy-to-tap contact buttons
No squinting required
Ask yourself:
Can people easily view your site on their smartphones?
Do images get cut off or text become unreadable?
Do potential clients struggle to contact you?
3. Include content that tells your expertise
Highlight decades of experience
Share challenging project stories
Show your portfolio of incredible projects
Show why clients should trust you
Ask yourself:
Can visitors quickly read about your services?
Are paragraphs concise and easy to scan?
Do project photos appear instantly?
Get an Honest Assessment
Ask other team members, family, or friends their opinion about the current website: Would they easily find relevant information to take action if they were clients?
Request feedback from recent clients: How was their experience?
Compare yourself to local competitors: What can you implement from competitors to your own website?
Try navigating the website as if you were a potential client: Would you contact a business with this website? Does it represent your years of expertise in the field? Does it provide trust through testimonials?
Get professional advice from a website expert to asses your current design and user experience: A website expert can quickly pinpoint areas for improvement, making it easier to know where to start your updates. If you’d like to get a website review from us, reach out at hello@upinaday.co to get more information about this service.
You’ve worked too hard to build your reputation—don’t let a poorly designed website weaken it. Your digital presence should be as strong, reliable, and well-designed as the projects in your portfolio.
→ Take a look at our portfolio of websites designed for the Construction and Development industry—it’s full of inspiration for your own site.
→ Have you decided that a website revamp is the right move? Let’s book a quick consultation to assess your needs and map out the best path forward.
Here are some examples of websites we’ve designed for construction companies and realtors:
