Why Having a Strong Website as a CPA is Important
At Up in a Day™, we pride ourselves on giving small business owners the support and tools they need to succeed. After working alongside many CPA clients to launch or revamp their online presence, we know that your website is the last thing you want to worry about. You have more important concerns like keeping your clients happy and providing quality services. Still, your website continues to be your number one tool when reaching prospective clients.
As of 2022, over 80% of people rely on Google to find local services they can count on. If your clients are not coming in as direct referrals, chances are they’re googling for CPA services in their area. As a CPA, your services are not something one can experience and trust right away if people are missing one on one connection with who you are, especially if the person looking for the service knows little of your history or experience.
Let your website do the talking by providing an exceptional online experience. When creating your “online business card,” AKA your website, watch out for these common mistakes:
Confusing Content
Websites are often the first thing a potential customer looks up when considering doing business with a brand. They’re looking for product information, locations, hours, menus, product photos, prices — etc. If your website does not answer your prospective customers’ questions, chances are you will lose them to the following website on the Google search engine. When designing your website, you want to think of your customer and make their online experience with your company a pleasurable one to find that same trust with you in real life.
You Aren’t Google Visible
Whatever the world is looking for starts with a Google search — whether tacos or transmissions. If your website isn’t showing up in search results, how will customers know your business exists? Customers do want your products — if they can find your website.
First Impressions Matter
Comparison shopping happens on the web more than in real life. Potential customers are deciding between competing restaurants, dermatologists, flower shops, food trucks, lawyers — whatever — are making those comparisons by looking at company websites.
It’s critical to show up as your best self online, specially when introducing your business into the digital market.
We know this is information overload, and you may not feel ready to embark on this journey on your own (thankfully, you don’t have to.)
Set up a call with one of our website experts to talk about how we can refresh your website so you can start getting more leads and keep your existing clients happy.
